3M Littmann | Design & CMF Enhancement Growth Strategy

LITTMANN STETHOSCOPE PORTFOLIO

Design & CMF Enhancement Strategy

Continue to drive overall sales growth by 30% annually
Increase margin profitability
Support seasonal marketing campaigns
Move customers up pyramid
Drives sales effectiveness
Build CMF roadmap, manufacturing capabilities and quality
Be the trendsetter and drive future technologies

CHALLENGE
Offering stethoscope line enhancements has proven to significantly increase sales. Littmann must continue delivering the new CMF brand strategies to capitalize on this success. Additionally, it further drives future technologies to offer and enhance the product lines' design compositions.

APPROACH
Act as a strategic partner to manage and develop the portfolio by generating creative directions, selecting SKUs, planning annual launches, and creating a future roadmap. Utilize current manufacturing and enhance technological capabilities. Implement research methods to gain customer insights for strategic decisions.

RESULT
Delivered new premium product lines and capabilities has enhanced the speed and cross-collaboration among Design, the business team, the lab, and manufacturing. This ongoing process of designing, testing, and launching new stethoscopes informed development decisions and drove consistent annual growth of 30%.